Prior to the swim itself, the swimmers and crowd were entertained by the crowning of this year’s winner of the Swim Factor. The Swim Factor competition was new to the 2011 swim where 8 reluctant swim virgins had been gently persuaded to put themselves up for a public vote. The person receiving most votes would go into the water on New Year’s Day. The winner was local character David ‘Lalu’ Lewis. On making his debut Lalu commented, ‘I was hoping that the votes would have gone to a ‘Saundersfooter’ and not a resident of Tenby, but it has been fantastic to be a part of this huge event that raises a tremendous amount for charity and makes Saundersfoot the place to be on New Year’s Day.’
The event was started by local celebrity and zoo-
Saundersfoot Festivities Chairman Martyn Williams said, "Again we have exceeded expectations and have broken all records. Twenty seven years on and this event is getting bigger and better with thousands of pounds being raised for charity. The people from Saundersfoot, the surrounding areas and even far further a field have come out in force to support this marvellous event".