Saundersfoot Beach was the place to be to welcome the New Year in in style. 1856 swimmers and thousands of spectators braved the chilly breeze for the 33rd annual Saundersfoot New Year’s Day Swim in Pembrokeshire.The charitable event just gets bigger and better – and as the gathered masses prepared for the big event they were entertained with the ‘Cold Cup’ - a fancy dress horse race over obstacles with local pub teams battling it out to lift the coveted trophy. The festivities continued with a mass participation ‘Mannequin Challenge’ captured by the drone camera of Skycam Wales Ltd. To warm-up prior to the event the assembled swimmers took part in a mass dance warm-up before Carmarthen West & South Pembrokeshire MP Simon Hart officially started the event. The swimmers were sent down the sands by a firework launch courtesy of Westcoast Fireworks.

The swimmers did not disappoint on the fancy dress front. Highlights included a team of warriors that arrived on the beach inside a giant wooden Trojan Horse and the local school kitted out as Willy Wonka and his Oompa Loompahs.

Saundersfoot Festivities Chairman Martyn Williams said, "The village and wider community has done us proud again. We could not have conceived 33 years ago we would be here now hosting such a major event. Our driving force as always is the huge number of fantastic causes that benefit. Thirty-three years on and this event is getting bigger and better with thousands of pounds being raised for charity. The people from Saundersfoot, the surrounding areas and even farther a field have come out in force to support this marvellous event despite the weather".

Fancy Dress Results:


1st Place – ‘Malin of Troy’ – Friends of Malin House Hotel. Collecting for The Red Lipstick Foundation.

2nd Place – ‘No Wall Donald Trump’ – Stepaside Coachworks. Collecting for Diabetes UK.

3rd Place – ‘Charlie & The Chocolate Factory’ – Staff & Pupils of Saundersfoot School.


1st Place – ‘Planticus Erecticus’ – Mick Booth. Collecting for Hollybush Allotment.

2nd Place – ‘Slash’ - Nigel Williams from Pontypridd. Collecting for ‘Samcan’

3rd Place – ‘Cousin It’ – Ponty. Collecting for Rory.

2017 Swim Sponsors: Powells Cottage Holidays, N.D. Toy & Partners Ltd “Your Financial Solutions Partner”, Scaffold 2000, Sunnyvale Holiday Park, Tees R Us, Tojaz of Saundersfoot, Princes Gate Spring Water, Elston Construction, Folly Farm, Edwards Coaches, Sue’s Pantry, Saundersfoot Pleasure Boats, 1 Formula Fitness, Tenby Glass, Synter BMW, Lewis, Lewis & Co Ltd, Neil Finlay Cars and Pembrokeshire Tyres.

Click here to see news articles from the 2017 swim

Pictures courtesy of gareth davies photopraphy tenby

Many thanks to skycam wales who filmed the swim for the first time this year to give us all a new perspective on the event. The photos below and the video links are provided courtesy of skycam wales and @skycamwales on Twitter. Just click on the video pictures to watch the amazing footage.


2017 swim

2017 swim